Advertisement Campaign
American Museum of Natural History
American Museum of Natural History
Ad Campaign consisting of:
American Museum of Natural History
I created this project after visiting the museum and seeing the show itself. I was amazed that there wasn't much promotion for it, so I decided to create a multi-tiered ad campaign for the AMNH. The project utilizes an outdoor poster, print, direct marketing and POS components to create awareness for their IMAX film. The primary goal was to create an eye catching design across multiple touch points that really emphasized the nature of the film.