Identity Design - The Art Chest

I was asked to create an entire visual articulation for a start-up company that specialized in custom gift creating for different events. The client didn't really have an idea on what they wanted, but new they wanted it to be somewhat feminine, pretty and reflect the spirit of the company. I suggested initial designs and color palettes, then subsequently supply art direction for brand identity, stationery and sales collateral.

The Art Chest
Logo Design and Branding Treatment
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