Banana Republic Kids

Another conceptual web design project. The objective was to create a “What If” design scenario, which included a website and logo creation design for Banana Republic Kids. The actual brand doesn’t exist, but it was fun creating it for them. I started with the branding elements for BR Kids. I wanted to stay within the Banana’s style and aesthetic, but really have some fun with introducing kid elements into it like, the bright colorways and the crayon-like font, but still keep in line with their branding protocols. As for the site, I wanted it to be a bold, but yet fun way to show kids clothing a little differently, but just as cool and stylish as Banana normally does. Overall UI design was created with an extended header for more of a visual impact that would change to correspond to the section of the site you were in, also with a navigation seen in most GAP Inc. store sites.