Citizen's Bank Ad Campaign

I was asked to create concept artwork for an Out of Home Citizen’s Bank ad campaign pitch. The instructions were to develop creative that would effectively brand and promote Citizen’s products and services across Clear Channel Outdoor’s ad network. The billboard ads were designed to take advantage of current OOH technology of conditional content changes (i.e weather, product promotion, branch locations, etc) on digital displays. Art direction and copy were created by me.