I was asked to redesign Audi's Impossible Reservation collateral which consisted of individual table menus, cocktail menu cards placed in acrylic frames throughout restaurant's bar areas, as well as stickers for the snacks/desserts.
I wanted this redesign to reflect Audi itself. I've always been fond of their automobiles and their branding and I wanted to do something that would embody it. I went for a more sleeker look, like their cars and kept it in line with their branding, which in effect ignored the reds and gray palettes. I also went with a flat logo design, instead of the 3D embellished version of the Audi logo to make it more modern and relative.
The pieces were designed in Adobe InDesign, with some edits in Photoshop and the vector background created in Adobe Illustrator. The project was used in three restaurant locations from New York City, D.C., and Philadelphia to a huge crowd of restaurant goers.
Original Menu Design