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During the holiday season, Samsung asked that I develop a campaign called Gifts of the Season. It was to be tied to their family of phones which included a gift bundle, when you purchased a mobile device. The Adslick was the initial design that was used at Samsung.com and in-store through the various carriers. Due to the success of the program, I was asked to add a third option to the bundle with a different merchandising approach for the carrier stores in the form of wall posters.