Bud Light - Whatever, USA Campaign

As part of the production team that was in charge of Bud Light's, Whatever USA campaign, I was asked to develop a logo and a series of other material that would compliment the event happening in Crested Butte, Colorado. Essentially, the beer brand is taking over the ski town's historic downtown for a major advertising stunt, which includes selfie stations, quirky buttons for the patrons, sheriff citations for over zealousness and sheer craziness. My portion was the Sheriff badge that would be given out to certain individuals throughout the course of the event as well as other collateral such as signage, pins/buttons and placemats.

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