I was asked to create concept artwork for an Out of Home Lowe’s ad campaign pitch. I was given the parameters of creating billboard ads that would not only take advantage of the current OOH technology in mind, but also develop creative with Lowe’s product and services as well as their branding style. These pieces were designed with conditional content changes (i.e weather, holiday and seasonal sales, etc.) on digital displays throughout Clear Channel Outdoor’s ad network. Art direction and copy were created by me.