I was asked to redesign the corporate 2017 Look Book for MEDINA=CITI, a boutique design firm to help highlight some of their client work. The original look book was strictly digital previously and was less than a dozen pages. They wanted a refreshed look to this showcase and also something that could transition well to physical copies for their office space.
The MEDINA=CITI brand is a strictly black and white color palette that uses asymmetrical patterns and shapes at times. So for this initiative, new patterns were created as the new section dividers of their areas of services.
The layout was created in Adobe InDesign, with some mild retouching in Adobe Photoshop. All patterns were created in Adobe Illustrator.