Ultimate Luke Bryan Samsung Experience Campaign

Samsung partnered with country music star Luke Bryan, to help promote his new album, tour and tied it into to be an exclusive preview of the Note5 and the S6 edge+. I created a look and feel of the campaign that was used across the board through multiple touchpoints, which included a mix of co-sponosred in-store collateral and Samsung device-only to be featured in every carrier store (Sprint, Verizon, Best Buy, T-Mobile, etc) that LB appeared in during preview day.

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